Simpson’s long involvement in the panel meter and test instrumentation industry has led to strong, enduring relationships with many American manufacturers noted for the highest standards of quality control. Quality companies seek quality products. Product innovation, along with a long standing reputation for quality, is what will continue to grow Simpson. Developing an effective strategy for growth means studying the customers, the marketplace and the competition. This research resulted in the company directives: to be held in high esteem by our customers, to be a low cost high quality manufacturer and to be a growing company.